Tile Mountain has become Hull Kingston Rovers RFC principal away kit partner for 2021 – a move that will see the online DIY retailer’s branding on the front of the away shirt for the duration of the Super League season.
Mo Iqbal, Tile Mountain chairman, (pictured on the left with Paul Lakin, Hull Kingston Rovers chief executive), said: “We’re delighted to become an official partner of Hull KR – Tile Mountain and the Club share many similarities in that we are both continually striving for success in our fields and are always looking to provide our customers or followers with a 'best in class' experience. Much like Tile Mountain, Hull Kingston Rovers RFC has a history of innovation and community engagement and it’s these similarities that makes the club such a good fit with our brand.”
The new partnership forms part of the second phase of Tile Mountain's sporting sponsorship activity. The company is already enjoying the success of an ongoing brand partnership with Stoke City FC of the EFL Championship and has previously sponsored European Tour golfers Tyrell Hatton and Jigger Thomson. The association with Hull KR represents another important part of their marketing strategy – specifically the opportunity for increased brand visibility via television coverage of Super League matches.