PJH has seen traffic to its Bathrooms to Love website increase by 180% in the 12 months since its launch.
The site, which aims to support PJH’s national network of independent stockists and showrooms, features 100’s of independent stockists and now the company is encouraging more retailers to get listed. It says this partnership with retailers helps to attract new customers and increase showroom footfall.
Sally Hough, multi-channel marketing manager at PJH, said: “We are pleased with the growth and success of the BTL website over the past year. Our focus has always been on providing meaningful support to our independent bathroom stockists, and the platform, supported with its social media arms, is a key part of this commitment. By giving our retailers the marketing tools to showcase their expertise and drive showroom footfall, we're helping them grow their business. It bridges that all important gap between the consumer and retailer on the buying journey. We’re excited to welcome even more stockists to the BTL family and continue building on this success together.”
PJH is also extending its efforts to support retailers through its targeted social media presence. Launched across platforms like Facebook, Instagram, Pinterest, and TikTok, the BTL brand now has an ‘impressive following’, with the Instagram page more than doubling its number of followers over the course of this year. The brand’s social activity reaches an average of 166,022 accounts each month. This not only extends BTL’s reach to consumers but also serves as an additional channel to direct traffic to the BTL website, where consumers can find and contact their nearest stockist.
Hough continued: “In addition to communicating all the information and inspiration surrounding the comprehensive BTL Collection, both our website and social media will continue to deliver thought-provoking content, designed for maximum consumer appeal and social engagement.”
