Bathroom manufacturer Laufen has announced further details of its plans for this year's ISH 2025 exhibition, which is returning to Frankfurt from 17th - 25th March.
Its stand, which will look to 'delight, engage and educate visitors', will be created by Norwegian interdisciplinary design studio Snøhetta. On display will be Laufen’s newest innovations, which underline the company’s commitment to sustainability through responsible use of raw materials and water-efficient solutions.
Upon entering the stand, visitors will first experience the Matter Space, which will connect them with the production process and raw materials of ceramics. They will then journey through a variety of spaces: Our Planet Matters, Water Matters, Technology Matters, Democracy Matters and Atmosphere Matters, each featuring relevant products and concepts.
Through these dynamic spaces, Laufen aims to engage visitors with its ongoing technological research, evolution in design, and unwavering commitment to a more sustainable future – demonstrating care for natural resources and a responsible approach to innovation.
A major highlight of the stand will be a display of ceramics fired without carbon emissions in the world’s first CO₂-free electric kiln, a Roca Group initiative at the Laufen plant in Gmunden, Austria. This innovative kiln marks a significant step towards the Group’s goal of achieving net-zero emissions by 2045. Also within Our Planet Matters, Laufen will showcase its water-saving saving toilet with a urine separator, developed in collaboration with Austrian design studio EOOS.
New connected products and digital concepts, exploring how today’s bathroom can become a personalised living space will be showcased along with the new Arun furniture collection featuring real-wood oak and walnut veneers combined with ceramic stone-look countertops. Demonstrating that stylish bathrooms can be accessible to all, the new Base 2.0 and Juna furniture collections will take centre stage in the Democracy Matters section of the stand.
Patrick Lüth, partner at Snøhetta and managing director of its Innsbruck studio, said: “What Laufen and Snøhetta share is a commitment to sustainable solutions. Just as Snøhetta integrates the latest research in regenerative and sustainable architecture into its designs, Laufen sets new standards with CO₂-free production. The new electric tunnel kiln in Gmunden highlights impressive innovation in sustainability.”
