Laufen has revealed the design of its new stand at ISH 2025 designed by Snøhetta, which underlines its view that sustainability is the key for future-oriented bathroom architecture. The stand will presents Laufen’s innovative solutions and new projects, while highlighting the company’s resource-sensitive approach with a commitment towards a more sustainable future.
The bathroom environment has undergone a great evolution in recent years both in the design of spaces, as well as in technological and material innovation. Laufen says it has played an important role in this transformation thanks to a holistic approach that integrates ceramics, faucets, bathtubs, furniture, mirrors, accessories and hidden installation systems, all characterised by a high degree of innovation and a unique design, always created with a strong commitment to sustainable production.
At ISH 2025, Laufen is renewing its collaboration with the Norwegian transdisciplinary studio Snøhetta, with which the Swiss bathroom specialist shares a common ethic built on the careful use of raw materials and water efficiency. At the centre of the booth concept there is Matter in the dual English meaning of matter and relevance: this theme acts as a common thread and creates spaces based on a strong and emotional perception of the brand.
The new stand is designed to transform the visit into an engaging experience and highlight the central themes for Laufen: continuous technological research, the evolution of design, the dialogue with the world of architecture and above all a future that prioritises sustainability and demonstrates greater care for natural resources. The company will present ceramic products fired without carbon emissions in the advanced production plant in Gmunden where the company has implemented the world’s first CO2-free electric kiln for the production of sanitary ceramics. In addition there will be a wide range of brassware products with water-saving solutions.
