Manufacturer of innovative kitchen appliances Bora has kickstarted 2025 with the launch of a new, multimedia campaign, which aims to further boost brand awareness and increase retail sales.
This campaign demonstrates Bora’s holistic kitchen concept of providing extraordinary products for extraordinary experiences by shining a light on its growing portfolio. This now includes steam ovens, cooling appliances, cleaning and washing-up systems, lighting and accessories as well as the market-leading, cutting-edge cooktop extractors for which it is renowned. The campaign highlights how this comprehensive range of products provides complete solutions for storage, marinating, cooking, baking, roasting, steaming, cleaning, vacuum sealing and lighting.
Building on the success of its previous campaigns, which have reached millions of consumers, this multimedia initiative highlights Bora’s unwavering support of its international retailer network and its commitment to growing its business alongside those of its customers. The package of digital, analogue and point of sale measures has been curated to increase Bora’s brand recognition, boost demand for its products and drive more consumers into showrooms.
Central to the campaign are new TV adverts, which will run over a number of weeks in 5 European countries. The engaging commercial will be shown on a range of channels and is expected to reach over 97million viewers in the UK alone during January and February. The campaign will also feature on Bora’s Facebook, Instagram and YouTube channels and will be supported by SEO, dedicated POS material and print adverts.
Retailers keen to capitalise on the campaign can access over 35 advertising materials from print ads and photos to social media assets and videos, via the secure, online PartnerNet portal. In addition, Bora’s brand page can easily be integrated into retailers’ own websites and social media platforms to further grow reach and engagement, and the inspirational Bora magazine and POS material are available to retailers free of charge.
