GDHA appoints former Electrolux VP as new managing director

KitchensNews Mon 10th Mar 2025 by KBBFocus

GDHA appoints former Electrolux VP as new managing director

GDHA appoints former Electrolux VP as new managing director



Glen Dimplex Home Appliances (GDHA) has announced the appointment of Peter Spencer as its new MD. Spencer brings extensive experience to GDHA, having held senior leadership positions at several leading companies, most recently at Electrolux where he was VP, direct to consumer, Europe.

According to GDHA, his proven track record of driving commercial success by building strong customer partnerships, improving profitability, and enhancing consumer experience makes him an ideal fit for the company and its respected brands, Stoves and Belling, as it continues its transformative journey.

GDHA has recently undertaken significant changes to its operations, including a strategic partnership with Pacifica, the leading independent provider of domestic appliance repairs, to enhance its after-sales service and consumer experience. This collaboration reinforces GDHA’s dedication to providing best-in-class support.

The company has also appointed a new manufacturing partner and has invested heavily in bespoke tooling to recently launch a suite of new products under its Stoves and Belling brands. The business has relocated its UK head office to new premises on the Birchwood Science Park, Warrington.

"We have an ambitious vision for Glen Dimplex Home Appliances. It prioritises the branded consumer product experience and journey in every decision we make, from design and functionality through to the aftermarket experience, and recognises the vital retail partner relationships required," said Peter Spencer. "I'm excited to work with the team to build on our recent progress and drive further commercial success, ensuring we deliver exceptional experiences for our customers."

Tags: kitchens, news, glen dimplex home appliances, gdha, peter spencer

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