TruBlue launches new TruBlue Studio platform specifically for the KBB industry

KBB business management and pricing software specialist TruBlue has officially launched TruBlue Studio, a new cloud-based design and business management platform developed specifically for the KBB industry. Bringing together professional design planning, 3D visualisation, rendering and the essential commercial tools that underpin modern KBB businesses, TruBlue Studio represents a significant development in the company's growing technology ecosystem.

Designed to bridge the gap between the creative and commercial sides of KBB retail, the platform provides businesses with a connected environment in which to design customer projects, present compelling visual proposals, generate leads, manage customer relationships and track sales opportunities.

At the heart of TruBlue Studio is a powerful design environment supporting both 2D planning and 3D visualisation, enabling retailers to develop detailed customer proposals and bring designs to life through high-quality rendering. By connecting this experience to TruBlue's extensive and continually maintained KBB product catalogues, users can work with accurate, relevant manufacturer product information rather than relying on generic or outdated design assets.

Recognising the importance of lead generation, customer relationship management and sales tracking within today's competitive KBB marketplace, the platform also incorporates the business functionality retailers need to manage the customer journey beyond the initial design consultation. From capturing and developing enquiries through to managing customer interactions and monitoring sales opportunities, TruBlue Studio connects the design process with the commercial activity that drives successful KBB businesses.

Leigh Martin, MD of TruBlue, said: "Our ambition was to unify professional design planning and rendering with the lead generation, customer tracking and CRM capabilities that KBB businesses rely on so heavily today.

"We believe we've created one of the highest-quality design solutions available to the industry, underpinned by accurate, up-to-date KBB product data, while also recognising that great design is only one part of the customer journey. The commercial and relationship-management side of the business is just as important. TruBlue Studio brings those worlds together in one connected platform, giving businesses the tools to create outstanding customer experiences while managing the processes that turn enquiries into sales. We're extremely proud of what the team has achieved and can't wait to see how the industry embraces it."