Food waste disposer manufacturer InSinkErator has revealed that it is supporting the first annual Food Waste Action Week, which is taking place this week until 7th March.
Food Waste Action Week is an initiative devised by WRAP (Waste and Resources Action Programme) and that focusses on the message that ‘Wasting Food Feeds Climate Change’. WRAP aims to change consumers' attitudes and behaviours towards food, encouraging everyone to make lifestyle changes that benefit the environment by sharing statistics on the impact that food waste has on the world we live in. For example, it is estimated that UK households throw away 4.5 million tonnes of edible food every year and wasted food accounts for more global greenhouse gas emissions than flying. The initiative promotes reusing leftovers to create new dishes and storing food correctly to ensure all edible food is eaten.
InSinkErator is supporting Food Waste Action Week with a variety of social media activities to increase the awareness of the campaign and arranging giveaways for consumers to win an InSinkErator food waste disposer. In addition, InSinkErator is providing support to the Watford Food Bank, which is situated near to the InSinkErator UK headquarters.
Anne Kaarlela, InSinkErator marketing communications and customer service manager, Europe and Russia, said: “At InSinkErator, we champion the Food Waste Action Week initiative and believe it is necessary for us all to make lifestyle changes to protect the future of our planet. It is vital that we all understand the impact of our behaviour and the influence it has on the wider environment. At InSinkErator we will continue to educate consumers on the effect food waste has at landfill sites, while offering sustainable solutions to reduce the amount of food waste ending up in landfill."
She added: “Make sure to follow the campaign hashtag #FoodWasteActionWeek for hints, tips and recipe ideas, as well as InSinkErator social media channels for the chance to win a Good Housekeeping approved M 66 food waste disposer for your own home and reduce your carbon footprint.”