The 1810 Company launches new video campaign to promote its SCHOCK collection of sinks

The 1810 Company has launched a new campaign to highlight the benefits of its growing SCHOCK collection of quartz composite sinks. Entitled, ‘Never Ordinary Every Day’, the series of videos aims to demonstrate the central role that the kitchen sink plays in family life, from filling vases for flowers, to rinsing wellies after an adventure or washing up after late-night baking.

The 1810 Company, which has been part of the SCHOCK Group since 2022, is using the new campaign to promote its colourful and versatile SCHOCK quartz composite range, with the Tia D-100L CRISTADUR® sink in the new Berry tone taking centre stage as star of the show.

Bernhard van Ommen, managing director at The 1810 Company said: “Sinks are the most frequently used element of a kitchen, with so many of us filling a glass, washing hands, preparing food or rinsing dishes every day. As a focal point, a beautiful sink and tap can really crown a kitchen.

“By helping to share these stories, we aim to inspire homeowners and kitchen designers to see the sink in a new light. It’s a reminder that what might seem ordinary can be extraordinary, every day. With world-class design, and a message that resonates with all of us, we hope to deliver style and quality that proves the sink is much more than you think.”