How Blanco products proved the ideal choice for the newly opened GH Kitchen

Good Housekeeping's newly opened GH Kitchen in central London has been kitted out with only the very best tried-and-tested products – we take a look around the new space.

One of Britain’s biggest and most trusted women’s lifestyle brands, Good Housekeeping UK, has unveiled the GH Kitchen: comprising 3 state-of-the art test kitchens and a broadcast studio kitchen located at its House of Hearst headquarters in Leicester Square, London. 

The GH Kitchen has been designed and developed in close partnership with John Lewis, which has provided the cabinetry, fixtures and fittings for both the test and studio kitchens. The studio kitchen is the John Lewis Hadlow model in Limestone, while the test kitchens are the Geneva model in Flint. All the cabinetry has been manufactured in the UK.  

Also contributing to the new kitchens is kitchen water place specialist Blanco, who supplied 3 of its CHOICE.ALL drinks systems that take centre stage in the new spaces. The CHOICE.ALL system offers water in a wide range of formats and temperatures, giving users access to 2 types of sparkling water (medium sparkling and fully sparkling), as well as filtered still water (boiling and chilled), and unfiltered hot and cold water. With CHOICE, there is no need for multiple products, like a kettle or bottled water, which will help those using the GH Kitchen to keep surfaces clutter free.

The studio kitchen is set to become the branded backdrop for new GH branded video franchises, such as its flagship podcast My Life in a Biscuit Tin and the cleaning and decluttering series Absolute Filth, and will enable significant expansion of GH's social and video-first recipe strategy.  

The Kitchen presents a wide range of commercial opportunities, such as the 'preferred partner' programme which offers food and drink, appliance and kitchenware brands – whose products have been tested and approved by the Good Housekeeping Institute – the chance to work on an integrated campaign, including featured products, co-branded video and accreditation. Brands signed up include official large appliance partner, Samsung, which has provided ovens and refrigeration, and Victorinox, the Swiss knife manufacturer. 

From 2026, partner brands will be able to utilise the GH Kitchen for product launches, while the new facility – including a high-tech event space with live broadcast capability – will also become home to Good Housekeeping’s VIP members’ events such as the popular monthly Book Club and Good Housekeeping Institute taste tests.  

Blanco UK head of marketing James de Boer said: "Blanco were thrilled to be involved in the state-of-the-art test kitchen, working together with John Lewis. The requirement for products to put through their paces in the test kitchen whilst also having stand out design to be 'broadcast ready' aligns perfectly to Blanco and our approach to the kitchen water place."

Liz Moseley, GH MD, said: “The kitchen is the heart of the home, and the GH Kitchen is the heart of our brand. The new space is transformational for the way we work, the way we engage with members, the innovative solutions we can offer commercial partners – and the deliciousness level of GH working lunches!”