Wilsonart has expanded its marketing team in the UK in a move that it says it has made ahead of ambitious plans for growth and development in 2021.
The County Durham-based company has appointed Helen Dennett, left, as marketing communications manager, and Sasha Betty, right, as digital marketing specialist, to head up the bathroom arm of the business. The new team will oversee a trio of brands – Mermaid Panels, Wetwall and Bushboard’s Nuance range – that serve the bathroom surfaces industry, with the team driving a primary focus towards the Mermaid Panels brand for 2021.
“We have an exciting year ahead of us here at Wilsonart UK and are planning considerable measures to continue to elevate our brands, particularly in the bathroom sector”, says Neil Horton, sales director at Wilsonart UK. “As part of this, we’re making significant investment into our marketing drive with an expanding team to ensure we continue to offer specific tools and support to meet the varying needs of our different stakeholders including retailers, installers and the wider community”.