With consumers demonstrating rising interest in touch-free products in the home, Franke has launched the Atlas Neo Sensor kitchen tap, which is said to deliver a host of hygiene, user-convenience and sustainable benefits that support the wide-ranging needs of home-centred living.
The Atlas Neo Sensor tap's design offers dual benefits of touch-free technology and manual operation from a single lever. The tap’s infrared sensor is positioned on the left side of the tap for ultimate control, allowing for easy hand washing, rinsing pots and pans or cleaning vegetables. The sensor responds instantly to a simple hand movement within a 5cm to 10cm range and is ideal for users of all ages and mobility levels. The temperature can be pre-set on the control box located under the sink and the water flow automatically stops after 30 seconds. The pre-measured water function has been shown to save as much as 3 litres of water per hand wash reducing consumption by at least 50%, all of which helps consumers save water, energy and money without any compromise on safety or functionality.
Atlas Neo Sensor tap is available in a choice of Swivel Spout or with a professional-style Pull-Out Nozzle, with both taps featuring a 297mm-tall spout that swivels 180° with a reach of 225mm. They are suitable for high pressure systems and are backed by a 5-year warranty. The tap is easily installed in a 35mm tap hole, with the control box and battery case simply fixed in the cabinet underneath the sink.
Jo Rawstron, sales and marketing director at Franke UK, said: “Our Atlas Neo Sensor tap range will help customers achieve enhanced levels of hygiene in the busiest room of the house, something that has never been higher in their minds than it is right now. More than that, it’s designed to be a very sustainable design choice with its long-lasting build quality and water and money saving benefits. There is a move among consumers to invest in products that will give them genuine lifestyle- enhancing benefits over many years, buying less and more thoughtfully and living in a more sustainable way. This new tap range fits very well with that thinking and gives our retail partners further scope within our portfolio to respond to the evolving home-centred needs of the market.”
The Atlas Neo Sensor tap is available in the UK from the end of this month. The marketing campaign centres on the strapline ‘the touch free tap for today’ and comprises digital marketing, social media, PR and print advertising, together with incentives and POS for Franke More in Store retailers.
