Candy has announced that it has launched a five-figure marketing campaign to highlight how its smart products can help customers simplify their daily lives. The brand's smart oven collection and Rapid’Ó washing machines are the focus of the campaign, with the products said to offer a variety of smart capabilities that can save time, offer enhanced performance, and provide plenty of cooking and cleaning solutions, via the Candy Simply-Fi app.
The app gives users of the Candy smart oven access to over 250 recipes while allowing them to control, preheat, set a countdown, and end cooking using their smartphone. The app allows consumers using the Rapid’Ó washing machine to control and monitor their washing remotely, while also having access to maintenance advice and programmes.
Nick Platt, business director, built-in appliances at Candy, said: “We’re extremely passionate about our smart products and the smart approach they can provide to cooking and cleaning. As such, it was important we delivered a large-scale marketing campaign to create a buzz around these products and their features.
“Our Simply-Fi app is at the forefront of these features, which we believe will be popular with customers thanks to its ability to provide a number of programmes, recipes and advice to help them save time on their chores. Showcasing these models across a variety of platforms will target a number of demographics, who can benefit from the simplicity our Timeless ovens and Rapid’Ó washing machines can offer.”
The campaign is set to run from March to May, with activity also including tailored social media on Facebook and Instagram, as well as digital advertising content supported with influencer activity aimed at raising the profile of Candy’s smart products.