German kitchen manufacturer Nolte Küchen has announced that it has taken over In-toto in a move that it described as part of its 'ongoing investment into the UK market'. It has revealed that the deal with parent company Quality Kitchen Holdings was signed on 11th March. Nolte Küchen says it plans to develop and expand the well-known retail business as a sole supplier, and that the new ownership comes with full support for retailers and targeted marketing campaigns.
Nolte Küchen is taking over In-toto after having been a supplier to parent company Quality Kitchen Holdings for the past two years. Offering studios a fresh start with a complete showroom makeover, the manufacturer says that it aims to breathe new life into the In-toto brand after having been made aware of its availability.
UK country manager Chris Rushby, pictured, emphasised that the acquisition of In-toto is an alternative route for Nolte to shape and develop the business in what is becoming an increasingly important export market. “Our intention is to grow and expand into new locations in the coming years to have a national presence," he said. "Moving into new geographical territories means that we will in no way affect or compete with our network of independent dealers, who are already selling our product very successfully in the mid and premium sector. There is a strong market for our product in the UK and we look forward to new partnerships.”
Moving forward, In-toto dealers will have the opportunity to sell the full Nolte range, offering their customers furniture for the kitchen and beyond. The brand says that this includes next-to-bespoke designs for all budgets but also a chance to showcase and sell the Nolte SPA range of bathroom furniture. On top of that, dealers will have access to Express Küchen in the entry-level price segment.
