MHK has announced the launch of its new UK sales concept 'Kitchen Experts', which it says 'offers a selection of manufacturers creating a specific product portfolio leading to specific competitive advantage'. Centred around a designated website, Kitchen Experts offers consumers researching a kitchen project access to manufacturers and retailers in one place.
MHK says that a key benefit is that both kitchen retailer and manufacturer contribute to a marketing fund that is used to promote retailers and the Kitchen Experts website. As there is only one retailer in each area, and one type of each supplier within Kitchen Experts, the marketing fund can then be used for the combined benefit of showrooms and suppliers that participate. In addition to contributing to the marketing fund, participating suppliers commit to paying an additional level of bonus to Kitchen Experts retailers, reimbursing their marketing spend and rewarding them when they sell the products of that supplier.
A retailer joining MHK can choose to work with the Kitchen Experts system and benefit from added marketing and bonuses or can work with the wide range of supply partners under the standard MHK system. In both cases the retailer is said to maintain their own brand identity and benefits from the centralised payment system, streamlining the payment and invoicing process and giving every MHK retailer a credit guarantee and payment 30 days after delivery for cashflow positive trading.
David Morris, sales manager for MHK UK, said: “There are many talented designers and managers within the kitchen business who have sadly lost their jobs through the pandemic – Kitchen Experts brings an opportunity for those people to start a business and immediately benefit from the financial and marketing strength of MHK and the Kitchen Experts brand, already proven across Europe.”
Brands participating in Kitchen Experts include AEG, Fisher & Paykel, Maurice Lay, Euroline and Manor Interiors, as well as MHK's exclusive Xeno kitchen furniture brand.
MHK UK team pictured from left to right: sales manager David Morris, director expansions Europe Marcel Crezee, and sales director Paul Wheeler.