At its annual press conference BSH Hausgeräte GmbH (BSH) has announced that in 2020 it achieved the highest annual turnover in its more than 50-year history, reaching sales revenues of 13.9 billion euros resulting in a 5.3% growth compared to the previous year. Based on local currency, BSH recorded a growth of 8.5%. The brand says that it benefited from the rise in global demand for high-quality home appliances and its 'strong brands, digital innovations and compelling customer service'.
The company said that in the course of 2020, all regions overcame the business downturn that occurred at the start of the pandemic and significantly increased overall sales revenues.
BSH grew by 4.8% in the region Europe (+8.6% based on local currency). Turnover rose considerably, especially in Germany, Great Britain and Northern Europe, meaning that BSH has retained its number-one spot in the home appliances sector in Europe. Added to that, with Home Connect, BSH operates the sector’s leading digital ecosystem.
Dr Carla Kriwet, chairwoman of the BSH board of management, said: “2020 was a record year for BSH. Thanks to the outstanding commitment of our colleagues worldwide, we successfully overcame the challenges of the global pandemic. Our industry has experienced significant growth due to the increased time that consumers spend at home and in their kitchens. Our strong brand portfolio, innovative products and digital solutions enabled us to satisfy consumers’ desires and expectations.”
She added: “Due to the ongoing global pandemic, we anticipate that the world economy will continue to face uncertainties. With our global presence and our proximity to consumers, BSH is well-positioned to meet the challenges. With Home Connect, we will not only fulfil consumer needs more effectively but also conserve resources. I am confident that we will be able to continue the past year’s positive trend in 2021.”