Lixil's newly formed North West Europe sub-region, which comprises Nordics, Baltics, Benelux, the UK and Ireland, is to be headed up by Rogier van Dis, who has previously been responsible for the brand's activity in Benelux and the UK.
The new sub-region has been created to accelerate growth momentum, and reflects the company's view that a 'regional perspective delivers a more agile and tailored approach' to support Grohe's business partners and their needs.
“The new sub-region is a logical next step to empower our people to act decisively and quickly in the interest of our business partners. Our success is a merit of a fantastic team of talents across EMENA. When we see people going above and beyond to drive our business forward, we are happy to be able to promote them from within our organisation to new positions with more responsibility, which also is a great acknowledgement of their efforts,” said Jonas Brennwald, leader Lixil EMENA and co-CEO for Grohe AG. “I am delighted that Rogier will be the leader for North West Europe. Rogier brings a strong track-record of success that he continuously extended in his previous responsibility for Benelux and the UK. I am confident that North West Europe will further accelerate the growth of the Grohe brand under his leadership,” he added.
Rogier van Dis, leader North West Europe, Lixil EMENA, pictured, said: “I feel honoured to be entrusted with this great opportunity to deliver further growth for the Grohe brand in such an exciting region. We have a diverse and highly talented team in place to lift the vast potential created with the North West Europe sub-region, allowing us to greatly enhance the brand experience and performance for our customers and business partners.”