The Kitchen Bathroom Buying Group (KBBG), part of Der Kreis, has revealed that it has been supporting retailers throughout the UK lockdown with a series of webinars.
Following the success of the first webinar entitled ‘How to successfully sell in a virtual world’, led by the director of Lead Wolf, Graeme Wilson, the KBBG has been working with its suppliers to create further online sessions, exclusively for members of the buying group.
The subsequent webinar was led by food waste disposer and hot tap brand InSinkErator in a session that was conducted by key account manager Phill Quantrell, and was designed to help retailers educate their customers on the growing food waste crisis and add to those all-important margins. The webinar detailed the InSinkErator solutions available to KBBG members, how a food waste disposer works, along with myth-busting answers to frequently asked questions.
Following this was a webinar hosted by Owain Harrison and Alison Mackie from Novy, the award-winning manufacturer of cooker hoods. Participants were given the chance to learn all about the Novy brand, including its history and unique selling points. Additionally, Novy launched its new collection, giving KBBG members first-hand insight into the latest products available.
KBBG MD Bill Miller said: “With showrooms re-opening we haven’t planned any further webinars for the time being, to allow retailers to focus on the customers who will be coming back through their doors. However, the webinars have been so well received, they are certainly something that we will look to continue to offer.
“One thing lockdown has taught us is that technology provides numerous benefits to businesses large and small, and we foresee these newfound ways of working continuing to be a part of our everyday lives beyond the pandemic. Our webinar series has allowed KBBG members to interact directly with our suppliers to learn, grow and remain in touch with the latest trends and movements within the industry.”
