British designer and manufacturer Imperial Bathrooms and its newly acquired contemporary brand Whiteville Ceramics, which entered the UK market earlier this month, have combined forces to become the IBC Group.
The IBC Group represents The Imperial Bathroom Company, and as a combined entity, the company says that it aims 'to do all it can to provide best-in-class product design and innovation for the latest bathroom interiors'. The move to join forces and consolidate its offering will enable the group to offer a complete product portfolio, comprising both traditional and contemporary styles, to its retail customers.
Graham Bucktrout, managing director for IBC Group, said: “Given our high degree of business investment, we are excited to introduce the Group brand to the market. We have created a series of IBC branded entities within the bathroom sector, all of which are clearly defined by their individual style and origin. Innovation is at the heart of everything we do – be it product, brand or service – and so the launch of the IBC Group has been a significant move for us internally and more importantly, on a commercial scale too. We look forward to watching the group identity grow and to build on our brand story within the global market.”