Fitted furniture manufacturer and designer Daval Furniture has revealed that demand for its bedroom solutions has beat all of its forecasts for Q1, 2021.
Simon Bodsworth, MD at Daval, said: “Brochure downloads are 30% up on last year, which is down to retailers selling virtually and more calls to action on our main website. I can’t say that bedrooms have grown compared to previous years, given that we keep entering periods of lockdown, however we have beaten our projected sales forecast by 15% in Q1/21 and we can confirm a strong pipeline of work and demand in this area. I believe this level of growth will continue due to the ongoing changes in market conditions like stamp duty relief, lack of foreign holidays and increased desire for home improvement in general.”
It is thought that renewed interest in revamping bedrooms has been influenced by the amount of time that homeowners have had to stay in over extended periods, coupled with the fact that many are having to reconfigure their homes to adapt to accommodating home offices.
"I believe these periods of prolonged isolation have turned everyone’s attention to areas of the home that before, were overlooked, neglected or simply left to outdate," said Bodsworth. "Be it a quick repair job or complete renovation project, the market is experiencing an all-consuming need to ‘fix-up’ the home and the bedroom is winning out in terms of added-value comfort versus cost and timeframe. Customers are ‘treating’ themselves.”
