Nolte Küchen's decision to host an actual physical exhibition at this year's Hausmesse was a success, the brand has declared, with a satisfactory number of dealers making the journey to visit it in spite of current restrictions. This year, a visit to the annual in-house fair had to be pre-registered, and while the total number of visitors was down by about 30% compared to last year, those who weren't able to visit made good use of the online guided tour.
"Approximately half of our partners came to see us, only in smaller groups," said CEO Eckhard Wefing. "Given the circumstances this is a good result. The decreased number of visitors was compensated by more intense conversations. From feedback we know that our guests were able to enjoy the personal contact without time pressure and a jostling crowd. I would like to thank everyone who came to visit and behaved in such a disciplined and considerate way. I think we were able to prove that fairs can work also during a pandemic if everyone abides by the rules.”
Highlights of the event included the new Lucca front range with its realistic cement doors, as well as new launches in the Manhattan range. Nolte also announced its intention to provide dealers with buyer incentives in the coming season.
Nolte was also awarded a 'Made in Germany' label at the event, which provides certification that construction, fitting and quality management takes place in Germany, and that a minimum of 55% of components are also fabricated there. Jan Kurth, chief executive of the Association of the German Furniture Industry, is pictured on the right presenting Nolte Küchen with the certificate.
