Grohe launches shower campaign and consumer cashback promotion

BathroomsNews Wed 5th May 2021 by KBBFocus

Grohe launches shower campaign and consumer cashback promotion

Grohe launches shower campaign and consumer cashback promotion

Grohe UK has launched its Energy for Life campaign and shower cashback promotion, which allows customers to claim £50 cashback when they purchase any eligible Grohe shower system from a participating retailer. The cashback offer is available across a wide range of the brand’s most popular and innovative shower systems, including its award-winning SmartControl range and Grohtherm thermostatic systems. 

The promotion is available in a number of different designs and configurations including concealed systems, exposed wall-mounted systems and options that operate both bath and shower. Many of the eligible systems also feature Grohe’s innovative SmartControl push-and-turn technology, which allows the user to select their chosen water outlet or spray with the push of a button before then turning to adjust the water volume. 

“We are delighted to be bringing back our showers cashback promotion for its fourth consecutive year,” said Ebru Bircan, leader marketing activation, LIXIL EMENA, who is responsible for heading up the marketing activation of the Grohe brand in the UK. “The initiative is always met with both great receptiveness from our retail partners and uptake by consumers and we hope that this year, at such a crucial time as the retail economy is reopening, that we can reach new heights of success”. 

To drive awareness of the promotion and pledge additional support to its retail partners, Grohe UK is investing in the promotion of the campaign, working with audio streaming platform, Spotify, to reach new audiences. 

The promotion runs until 31st July 2021 with all cashback claims to be made by 31st August 2021. For more information and to read the full terms and conditions of the promotion, visit

Tags: bathrooms, news, grohe, ebru bircan

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