Home appliance brand Beko has revealed that it is introducing its ‘Beko Veg Pledge’ initiative this summer in support of children's charity Barnardo’s. The pledge follows the unveiling of the HarvestFresh range last year and is said by the company to demonstrate Beko’s brand purpose – empowering consumers to live healthier lives.
With each purchase of a qualifying HarvestFresh fridge-freezer, customers will be offered free fruit and vegetables from the Veg Box Company, in a bid to help them to kickstart their healthy lifestyle. When claiming this reward, families will be able to customise their fruit and vegetable boxes from a choice of fresh, seasonal produce. For every customer claim received for the promotion, Beko will also donate a box of fruit and vegetables to a Barnardo’s service user.
MD at Beko UK & Ireland, Vijay Bhardwaj, said: “Empowering families to live a fuller and healthier lifestyle is at the core of what we do at Beko. With more families using our HarvestFresh technology, households across the UK will also benefit from a healthier lifestyle.
“The COVID-19 crisis has disproportionately affected low-income families, with many experiencing food poverty. Our Beko Veg Pledge initiative will offer a helping hand to young people and families, enabling them to eat healthier.
“For the past seven years, we have worked alongside Barnardo’s to help vulnerable children and families across the UK. Since partnering with Barnardo’s back in 2013, we have donated over £250,000 to Barnardo’s and provided over 800 appliances such as fridges, washing machines, cookers, microwaves and vacuum cleaners to families, as well as young people leaving care. We are proud to continue our partnership with Barnardo’s and look forward to working together through the Beko Veg Pledge initiative.”