Shower panel supplier Mermaid Panels has launched a new and improved website for both its trade partners and consumer customers. The company says that the new site has been upgraded with an intuitive interface to streamline the customer journey, and to enable customers from all sales channels including consumers, retailers, installers and designers, to benefit from its content.
Featuring a modernised look and feel, the website provides a dedicated hub to spotlight Mermaid’s unique product range, and offers customers the opportunity to take an inspirational journey through the brand’s collection of décors and ranges via a user-optimised design.
The new website also caters to Mermaid Panels’ trade partners thanks to the new Professional Resource Centre – a digital hub designed for retailers and installers to access FAQs, brochure downloads, sample ordering, and a new ‘Find your nearest Business Manager’ function, which facilitates a quick way for customers to engage with and seek support from the brand’s experts directly.
“As a brand, Mermaid Panels serves several different channels and customers, and so first and foremost our objective was to create an accessible platform that captured this,” said Sasha Betty, digital marketing specialist at Mermaid Panels. “The website overhaul has been six months in the making and we are thrilled with the final outcome and customer feedback so far. Whether you are a retailer, installer, designer or consumer, our new site will provide you with specialised benefits: from research and decision-making right through to installation and aftercare. We have taken on board common customer pain points over the years and invested in a solution that we feel will really make all the difference and also bring the Mermaid Panels brand firmly into the digital age.”