As part of the London Festival of Architecture (LFA) 2021, Fisher & Paykel has partnered with architecture and design practice Delve to create a striking window display as part of the LFA Showroom Showcase programme.
The programme offers competition winners the chance to form part of the return of LFA this month, and helps to shine a light on emerging architects and designers. This year, Fisher & Paykel will be unveiling Delve’s paper art installation, ‘Loop Fruits’, at one of their flagship showroom partners – Halcyon Interiors, Wigmore Street.
According to Fisher & Paykel, the partnership reflects how the company endeavours to be the most human-centred appliance brand in the world by offering a platform and supporting up-and-coming architects. Accompanied by Gaggenau, Smeg, EH Smith, VitrA, Poliform, Fisher & Paykel is among six partners who will be encouraging passers-by to stop and engage with their installations as part of LFA.
Helen Haider, Fisher & Paykel head of UK marketing, said: “Fisher & Paykel’s design heritage is founded on a pioneering spirit and a culture of curiousity, and it is this reason why we are so pleased to be working with Delve on this project. The partnership offers us the chance to celebrate the creativity of architecture and design, the reopening of Halcyon Interiors and other central London showrooms during LFA, as well as the bustle of people joining together again. Delve’s concept of capturing the joy of food and design innovation is what sparked our interest in the practice, as these ideas are at the heart our brand. It’s been brilliant to see the installation through from concept to completion.”
Malina Dabrowska of Delve said: “We are challenging the way in which paper is used by sewing it together to create three-dimensional forms. The installation translates the elegance and simplicity of Fisher & Paykel kitchen appliances by celebrating the abundance that lives within them. The attention to detail, technical prowess and layering of food bursting with colour is showcased through hand-sewn colourful paper sculptures of food. We have worked with Jasper Stevens to help bring our exhibit to life through augmented reality, allowing visitors to interact with it through animated Instagram filters.”
