Bathroom product specialist Aqualisa has announced the promotion of Kate Lovell to head of marketing, with responsibility for leading the transformation of its marketing and communications operations. Kate will be focussed on defining the company’s marketing and brand strategy, with a particular emphasis on digital initiatives and campaigns.
Kate joined Aqualisa in January 2020 as digital marketing manager, spearheading the design and development of the company’s new website, and introducing a digital platform dedicated to supporting and engaging with trade customers and partners. She now begins her new role as head of marketing reporting to product marketing director Mike Simpson.
With more than 18 years’ marketing experience in both domestic and international markets, Kate started her career at AXA PPP Healthcare, where she progressed from international marketing controller to overseas partner marketing manager. She then held senior commercial marketing roles at a number of high-profile organisations.
In her new position, Kate will head up a team with responsibility for all disciplines including channel marketing, commercialisation, digital marketing, data management, public relations and both B2B and B2C communications. A new social media and content strategy will be implemented to drive engagement and awareness of the brand and products.
Mike Simpson said: “Kate is one of the most accomplished marketers I have worked with. Over the last 15 months, she has accelerated our digital marketing activities despite the challenges of the pandemic, and is now in the driving seat to take our strategy to new heights. I look forward to collaborating with Kate and her team as we advance to the next stages in achieving our digital vision, and to the successful launch of our next generation of products to the market.”