Now in its fourth year, Bayswater Bathrooms has invested in a new consumer-facing website, which it says is to support its retailers and help them make further sales.
The new website, which launches on 1st July 2021, provides an improved user-friendly way to learn and navigate Bayswater’s product portfolio. The company has also invested in a range of new lifestyle imagery, which features heavily on the new site to help consumers visualise the products in their own home.
Bayswater says it aims to make the site a 'go-to place for informative pieces on bathroom trends, ideas and real case studies', along with a ‘Where to buy’ section and dealer locator that will direct potential customers to their nearest retailer.
Alongside the launch of the website, Bayswater has produced a new 70-page brochure. Encompassing old and new products, it brings together the full collection of Victorian and Edwardian inspired bathroom products.
Darren Allison, MD at Bayswater, said: “The Bayswater brand continues to go from strength to strength and the new website is the next step in the brand's evolution. We’re at an exciting stage in our history as the demand for heritage bathrooms continues to grow.
“A more consumer-focussed and user-friendly website, it will be enriched on a constant basis with insightful bathroom content, including retailer case studies and trend-focussed blogs.”
Bayswater Bathrooms' range of products includes ceramics, baths, furniture, brassware and heating – UK distribution is exclusively managed by Ideal Bathrooms.