Simon Acres Group Limited (SAGL) has relaunched its Pink Kitchens website, which is designed to provide qualified sales enquiries for independent and merchant KBB showrooms.
The service is said by SAGL to be the only non-subscription offer in the KBB sector, as it is free to retailers that register, with a 'modest' referral invoice issued only when a sale is confirmed and a deposit is paid. The relaunch has been timed to take advantage of the rise in consumer spending on home improvements, following lockdown.
Director of services Jordan Burns said: “There is ample evidence to show that consumers are ready to spend, with KBB manufacturers reporting record results, and demand for showroom staff at an all-time high. Recent research among 2000 consumers also found that a third of those questioned said because they aren’t going on holiday, they are splashing more cash on home improvements. They also found that from the three-quarters of consumers planning home improvements over the next 12 months, 14% want a new bathroom, and 11% want a new kitchen.
“Our Pink Kitchen retailers can benefit from incremental sales by accessing the qualified enquiries that we provide. These will include budgets and timings, making them easier to convert into sales. The one-off invoice is a set fee, so the retailer knows exactly what it will be from the outset, whatever the value of the sale.
“This is a unique service that all quality retailers can benefit from with no upfront costs. We will utilise our digital marketing skills to build awareness of the website and our extensive network of KBB businesses to match up buyers with sellers.”