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Digital marketing: How to avoid falling into the 'hollow followers' trap

It's easy to get distracted by the wrong metrics, but the fact is it's not the number of followers you have that matters – Katrina Bell explains....
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Tue 23rd Jun 2026

Digital marketing – How Google's AI overviews are signalling the end of SEO

Google's new AI overview strategy makes it harder to draw visitors to your website, which signals the end of SEO as we know it – Katrina Bell explains...
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Mon 27th Apr 2026

Digital marketing – Are you being a selfish social marketer?

If your online engagement never gets past a certain number, be it likes or comments, then the answer could be summed up thus: It’s not them – it’s you...
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Thu 22nd May 2025

Digital marketing – Bad customer feedback could be your secret weapon

If you've received a bad customer review on your website or social platforms, there's a way of turning it to your advantage – Katrina Bell explains....
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Mon 29th Apr 2024

Shadowbanned on your social platforms? Here's what to do

If your engagement has suddenly dropped significantly and is going nowhere, you may be in social Siberia – Katrina Bell explains what that means and h...
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Tue 16th Apr 2024

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