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Expert view: Can TikTok help you to reach new customers?
The Chinese micro video app TikTok is notoriously skewed towards a millennial and younger audience – so does the app h...
Expert view: 5 ways to become a good social media storyteller
Writing social media posts has become a complicated business – so do you have the skills to make your customers listen...
Expert view: Should the metaverse matter to KBB retailers?
Described as a virtual version of the Internet, a brave new world of augmented experiences is just around the corner –...
Expert view: Making sales on Instagram – it's easy when you know how
Does it sometimes feel like everyone else is coining it in, but you've yet to work out the special sauce? Katrina Bell c...
Expert view: Is WhatsApp the unsung hero of marketing tools?
Customer service and its unloved cousin, advertising, have migrated in the last couple of years to a more layered landsc...
Expert view: When are the best times to be posting on social media?
Knowing when your customers want to see your posts will not only inform what you communicate but produce a more enthusia...
Expert view: Read this now! Are your calls to action being ignored?
If those hot buying buttons on your website or socials are gathering dust, borrowing ideas from the likes of Apple or Mo...
Expert view: Is your Facebook reach a joke? This could be why...
Facebook has released new data about how it processes what people see in their feeds, which can be broken down into 4 ke...
Expert view: 5 of the best social media listening tools on the market
Choosing the right platform to track what your customers are saying about you and your competitors, and putting solution...
Hansgrohe kicks off new FinishPlus Influencer Campaign
Hansgrohe has launched a new influencer marketing initiative and invited three leading interiors and lifestyle influence...
Expert view: 5G is coming – make no mistake, it will be a game changer
The last major overhaul in the process of future-proofing your website was undoubtedly mobile optimisation. With that la...
Consistency is a superpower for marketing, says Time54’s Chris Ashton
Consistently working towards your goals, spreading your message and building trust in your audience can become a superpo...
Expert view: How to make newsletters part of your e-marketing strategy
Once the golden child of e-marketing with an enviable engagement rate, the last five years have seen a souring of relati...
Showtime marketing campaign sees Hisense celebrate uplift in sales
Since the launch of its Showtime marketing campaign in November 2020 to drive its portfolio of kitchen products, home el...
PR expert Alison Relf on how to spread the word about your brand
Alison Relf has been in PR and marketing for 30 years, and is the MD of Taylor Alden. She has worked with some of the to...
