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Insight: How to use AI effectively within a marketing campaign
From content creation to automating tasks and even analysing data, AI is increasing business efficiency – but how shou...
Digital marketing – Is now the time to bin your blog section?
Have you been creating content for years and seen little return on your investment? Then now is the moment to think abou...
How Consumer Generated Content is the next killer marketing tool
Consumers' love for influencers seems to be on the wane – what they really want when they're about to buy is genuine f...
Digital marketing – Bad customer feedback could be your secret weapon
If you've received a bad customer review on your website or social platforms, there's a way of turning it to your advant...
Insight: Why a marketing strategy isn't just vital for big businesses
Having a marketing strategy is not only important, but essential for your business regardless of its size – Chris Pepp...
Shadowbanned on your social platforms? Here's what to do
If your engagement has suddenly dropped significantly and is going nowhere, you may be in social Siberia – Katrina Bel...
Is it worth sacrificing part of your marketing budget to pay for X?
Are you planning to pay for enhanced access and services on X/Twitter or are there better options for text-based social ...
What Google's Year in Search 2023 tells us about consumer habits
Consumer buying habits may be eye-opening at first, but peel back a layer and the nation’s purchasing patterns are rev...
Digital marketing – Are you confident you speak fluent Google?
It might sound flippant, but it's a serious question – after all, SEO and Google speak are not always easy to understa...
Digital marketing: 5 hot trends to add to your 'to do' list for 2024
Predicting the future of design, apps, engineering and social media means having a lot of balls to juggle, so to help wi...
Digital marketing: Everything you need to know about dark socials
So how do you go about quantifying dark socials – those 'invisible shares' about your brand that happen through text a...
Digital focus – Are your marketing emails feeling a bit stale?
Do you feel like you're running out of ideas and that your marketing emails are coming over as a bit – well – uninsp...
Digital marketing – Will Threads lead to the unravelling of Twitter?
The established social media platform space has a surprise contender with Zuckerberg’s newly launched text-based Threa...
Digital marketing – What is Bluesky and should you sign up for it?
A new invite-only social app is promising to upend social media norms, but could it all be just hot air? Katrina Bell di...
Digital marketing – Can AI write your socials better than you?
ChatGPT and its stablemates Bard and Howly have been generating plenty of headlines around using artificial intelligence...
