In a move to simplify the various features and benefits of different types of worktop for the consumer, alongside presenting its full collection and colour options, Utopia has produced a digital brochure entitled ‘A Guide to Utopia’s Worktop Collections’. The guide showcases each type of worktop in all the colourways available in an easily accessible format. It is available to view online or download in the Literature section of the website at www.utopiagroup.com.
Helen Clark, head of marketing at Utopia, explains: “As we continue to expand our worktop offering across our different collections, it can be a confusing process for consumers to navigate their way through which option is best for them, so we’ve put together this handy and informative brochure to help them select exactly the right worktop to suit their furniture collection choice as well as style and budget. Choosing a digital format for our new brochure is designed to help our retailers and consumers access information very quickly and easily without having to store additional brochures in the showroom.”
The guide can be used standalone or in conjunction with the Utopia in-store display stand, enabling product types and colours to be viewed and handled. In addition, Utopia’s free sample service further ensures that the customer can make a confident and informed choice. Utopia is committed to reducing its carbon footprint in line with its environmental and sustainability policy – the company says that producing digital marketing materials is another key step in achieving its ambitious targets in this area.
