Bathroom solutions provider hib. has unveiled a striking new identity, celebrating 35 years of innovation with a 'fresh, modern approach designed to inspire customers and support retailers like never before'.
Formerly 'HiB', 'hib.' – Home of Inspiring Bathrooms – has undergone a brand evolution that the company says reflects its rich heritage and its commitment to helping customers transform their spaces into sanctuaries.
"As homes become more than just functional spaces, bathrooms are evolving into places of beauty, relaxation, and wellness. Our new brand identity embraces this shift, focusing on inspiration, emotional connection, and innovative design to help customers truly Feel Bathroom Fabulous," said Rob Ginsberg, CEO at hib, pictured.
With hib. celebrating its 35th anniversary, the company believes the time is right to embrace this evolution. The transformation also brings enhanced support for retailers, with new marketing assets, modern merchandising solutions, and digital tools designed to drive footfall and increase engagement. By strengthening brand recognition and emotional appeal, hib. is creating more opportunities for retailers to connect with customers in a meaningful way.
hib. has conducted extensive research with its network of retail partners to understand their needs and develop solutions that will help them succeed. One key area of focus has been marketing support. Listening to retailers and industry thought leaders, hib. has developed a Retail Handbook and Consumer Lifestyle Brochure to provide retailers with the tools they need to engage customers, showcase products effectively, and drive sales.
"This rebrand is more than just a visual refresh; it’s about clarity and alignment as a business so that we can make the best decisions for our customers," added Rob. "For 35 years, hib. has led the way in bathroom innovation. Now, we’re pioneering a new era where style, emotion, and technology come together to transform everyday spaces."
