Malmo has created a new point of sale package to support the launch of 13 new design additions to its stickdown range of luxury vinyl tiles (LVT) – Stickdown, Rigid Senses and Rigid Comfort.
The package comprises full stands through to demo boards, swatches and countertop stands, which give flexibility where floor space may be at a premium. There is an updated Malmo lifestyle brochure, together with a new binder specifically for the stickdown range to showcase all 25 designs, including the 13 recent new additions. The stands have been designed to work together as a suite or independently, depending on the size and requirements of the retailer’s space.
The waterfall display stands measure 2000mm high and 448mm wide for each of the three ranges, to enable them to be displayed as a trio or individually. The compact countertop display stand is 450mm high, 536mm deep and 456mm wide. Demo boards for Comfort and Senses allow customers to try the Välinge 5G click system as well as view the colour range, along with the registered embossed texture of the Senses collection.
The complete Malmo collection now offers 25 stickdown designs and 32 rigid designs. The range has up to 25 years' domestic wear warranty, with up to 10 years for commercial applications. A sample service is available – up to 3 individual samples can be posted out FOC to any address in the UK. The Malmo range is distributed by International Decorative Surfaces and is available ex-stock from all branches for 24-48 hour delivery.
