This year’s Which? Awards have announced that Miele has been crowned Large Kitchen Appliance Brand of the Year. Hosted by Which? CEO Anabel Hoult, the ceremony took place virtually on the 8th of October in London.
“I am incredibly proud of this achievement, especially so in a year that continues to present so many challenges for us all,” said John Pickering, managing director, Miele GB, Ireland & South Africa. “To discover that Miele has been awarded this prestigious accolade is a real boost to everyone in our business and recognises the role we individually play toward our ‘Immer Besser’ philosophy – to be forever better in everything we do. Our aim is to combine outstanding, reliable and long-lasting products with exemplary service to genuinely improve the lives of our customers. This award is testament to every Miele employee who works so tirelessly to put customers at the heart of everything we do.”