NEFF to open its first UK home appliance showroom in Wigmore Street

Premium cooking brand NEFF has announced it is opening its first UK home appliance showroom. Located at 40 Wigmore Street, in the heart of the London kitchen district, the 3,000sq ft showroom will showcase the range of NEFF appliances. Refurbishment works to the showroom, which was recently home to Gaggenau, are currently taking place, with first visitors expected in Q1 2027.

The showroom is being designed with consumers and trade partners in mind. Each visitor will have the opportunity to see the appliances in action as well as an in-depth consultation on NEFF appliances that are suited to their cooking needs. and wider kitchen requirements. The showroom is split over 2 floors with the first floor being home to the latest NEFF products, including the Slide & Hide oven and Flex Design range of cooking appliances. The ground floor will provide a space for cooking demonstrations, in-depth product consultations and virtual appointments.

Sue Flowers, NEFF brand manager, said: “We’re excited to be able to open our first showroom in the UK. NEFF is the UK’s number one cooking brand and it’s great to soon have a hub in central London to allow to us bring the brand to life further. This showroom demonstrates our commitment to the UK kitchen market and we’re looking forward to welcoming our customers and trade partners when it opens next year. The NEFF brand also celebrates its 150-year anniversary in 2027, and so opening this new showroom is a fantastic way to celebrate that.”