Grohe is set to return as the Official Shower Partner for Tough Mudder 2020 following its hugely successful and aptly named #ShowerOfChampions campaign last year. As health and safety remains a top priority for both Tough Mudder and Grohe in the wake of COVID-19, the remainder of 2020 will see participants tackle Tough Mudder Challenges, a monthly virtual fitness challenge which will test strength, stamina and cameraderie. This new way of taking part has been engineered to recreate the sense of accomplishment that is felt by participants after completing a Tough Mudder course, but all from the safety of their back garden.
The Tough Mudder Challenges will feature a dedicated Grohe activity each month, inspired by the brand’s approach to water innovation. Grohe’s activities will kick off in August, starting with a sit-up challenge with the added twist of being simultaneously soaked with water. Challengers are encouraged to capture and share their efforts and accomplishments on social media using the hashtag #showerofchampions. Each month, Grohe will reward the Challengers who share the most inspiring shots with prizes ranging from a Grohe Euphoria SmartControl shower, to a variety of other prizes to freshen up the kitchen and bathroom.
“Last year, Grohe was the first ever kitchen and bathroom brand to partner with Tough Mudder and we were over the moon with the results, from the engagement with our products and team at the events to the engagement with our hashtag #showerofchampions on social media,” comments Ebru Bircan, marketing activation manager at Grohe UK. “For us, this sponsorship is about being affiliated with the passionate and hardworking ethos of both Tough Mudder and the driven, adventure-seeking participants who take part. Although COVID-19 has meant that this year’s events will look a little different, the Tough Mudder team have worked tirelessly with our support to ensure that the participants will not be disappointed by what’s in store.”
If you think that you’re up to the Challenge, visit the Tough Mudder website to find out how you can take part and follow Grohe UK’s social media channels to watch this year’s activities unfold.