Beko has announced the launch of its first sustainability campaign this Autumn, showcasing its latest technology that transforms recycled waste materials into durable, high performance product parts used in the new range of built-in ovens, washing machines and washer dryers.
While Beko’s RecycledTub washing machines and washer dryers use recycled plastic bottles in the tubs, Beko’s RecycledNet ovens use recycled fishing nets and industrial thread waste in some of the parts. By taking recycled materials and transforming them into high-performance appliance parts, Beko says it is taking small steps to restore the health of the natural environment.
Following the results of recent research by the brand, Beko found that 88% of UK respondents feel it’s their personal responsibility to make a difference by minimising waste, water, and energy use in their daily lives. When considering these results, alongside the company’s own commitment to sustainability as a business, Beko says it is offering more sustainable product choices to its consumers.
The campaign runs from September through to the beginning of November and includes a digital campaign that will be live across Facebook, Instagram, and YouTube. Through this advertising, Beko will be reaching 12million consumers, raising awareness of the innovative and unique sustainable appliance range.
The digital advertising will drive consumers to Beko’s new sustainability landing page, which brings to life its sustainable story and appliance range in a rich, immersive underwater experience. To further drive awareness and consideration, the campaign also features multi-channel retail campaigns and training across key stockists to help drive conversation of RecycledNet and RecycledTub appliances at point of purchase.
Vijay Bhardwaj, marketing director at Beko UK & Ireland, said: “Understanding what’s important to our customers is at the top of our agenda. Not only is this appliance range unique, it responds to a definite need our customers have identified; wanting to reduce their own waste and impact on the environment. Through products like RecycledNet ovens and our RecycledTub washing machine and washer dryers, we’re continuing to deliver on our commitment to developing products that tackle the challenges facing our planet today, protecting our environment for future generations.”