Organisers of the new Hotel Interiors Experience – HIX – have described the event as an 'important moment' for the hotel design community. The event, which is set to take place over two days, 18th and 19th November 2021, at the Business Design Centre, London, will showcase established and emerging design-led brands in a 'boutique' exhibition, alongside a conference that will explore the story of social change over the past 18 months.
The exhibition will offer a visual showcase of ‘100 design stories’ from cutting-edge suppliers from across the hotel and design supply chain, including Bette, Hansgrohe, JTP, Laufen and Villeroy & Boch. Running parallel to the exhibition will be the HIX talks, featuring six seminars, each exploring one of the seismic social shifts to have occurred since the start of the pandemic.
Joel Butler, co-founder of HIX, said: “All Together Now has been our mantra since the first UK lockdown. When a group as creative and energetic as the hotel design community are separated from one another for so long, this rallying cry seems like a pure and simple objective for HIX.”
As well as bathrooms, the event will focus on fabrics, FF&E services, furniture, lighting, surfaces and technology.