James Smith joins Caple as new business development manager

Appliance specialist Caple has appointed James Smith as its new business development manager (BDM) for East Midlands, Cambridgeshire, Norfolk and parts of Bedfordshire.
 
With an established background in the appliance industry spanning 20 years, Smith’s most recent position was sales trainer and BDM at Miele GB. His new role at Caple involves looking after established accounts in his specified areas and includes sourcing new prospects to partner with.
 
Smith said: “I am delighted to be working with the Caple brand and I look forward to using
my extensive appliance knowledge to greater effect. Having already established good working relationships with some showrooms in my designated areas, I am looking forward to growing existing accounts, building relationships with new customers and boosting area sales further.”
 
Caple managing director Danny Lay added: “We are delighted to have James Smith join Caple as a BDM. He comes to us with a wealth of experience in the appliance sector, which makes him perfectly placed for this role.”