GROHE SPA to exhibit premium wellness products at HIX 2026

Leading global bathroom brand GROHE will once again take centre stage at HIX 2026 for the 6th consecutive year, the premier hotel design event taking place at Excel London on 25th and 26th November. This year’s exhibition theme, ‘Changes’, explores how the industry is rethinking the way spaces are designed, used and experienced.

For 2026, GROHE will bring a taste of Milan Design Week to HIX, immersing guests in a unique world of premium wellness, aqua technology and modern bathroom innovation. Working closely with the LIXIL Global Design team, the showcase will display the latest innovations from the premium GROHE SPA sub-brand, alongside new technology and leading design collaborations.

Visitors will be invited to experience the GROHE SPA brand first hand, through working demonstrations and tactile displays, highlighting the brand’s commitment to design excellence, innovation and conscious water use. 

At the heart of the showcase will be GROHE SPA’s latest developments across showers, taps, accessories, and fittings. The showcase focal point will be GROHE SPA’s innovative AquaTree; a 3D printed showering masterpiece that reimagines bathroom fittings to inspire and create emotional connection. Elsewhere, new launches will be on display such as the new Allure Gravity customisable taps with Caesarstone inlets, and the new Grohtherm Aqua Tiles showers will also feature, to highlight GROHE SPA’s approach to combining distinctive design with a more immersive bathroom experience across all touch points.