VitrA has revealed that it is bringing the immersive art installation Colour Rush to Clerkenwell Design Week as part of its year-long cultural programme around the theme of colour. The VitrA London showroom is in Clerkenwell’s award-winning Turnmill Building by Piercy & Co, with showroom interior by TP Bennett. As part of this year’s festival, VitrA has commissioned internationally acclaimed artist Lothar Götz to create the site-specific Colour Rush installation.
The VitrA art commission incorporates themes of colour, geometry, perspective and thresholds. Externally it responds to the architecture of the Turnmill building, and internally it interacts with VitrA’s displays, colouring bathroom products and tiles as well as the spatial experience so we see everything in a new light.
In the event Colour + Me on Tuesday 24th May (6pm), VitrA London is bringing together a group of industry experts to discuss the psychology of colour in design and art. On Wednesday 25th May (10am – 5pm) VitrA London is partnering with Virtual Worlds to host a series of drop-in virtual reality experiences, with visitors invited to explore immersive bathroom spaces using VitrA’s 4D theatre.
On display at VitrA London throughout Clerkenwell Design Week are VitrA’s latest collections, including the VitrA x Tom Dixon collaboration Liquid and new colourways in the Plural collection designed with Terri Pecora. Clerkenwell Design Week visitors to the VitrA London showroom can also pick up the latest issue of Design Update magazine – a lively and insightful collection of articles and interviews around the subject of colour in art, design and architecture.
“We’re delighted to be part of Clerkenwell Design Week in 2022, alongside some of the best names from the creative industry,” said Margaret Talbot, VitrA regional marketing manager Europe and UK. “The 2022 Festival marks a double celebration for VitrA as it’s also the first birthday of our VitrA London hub located in the heart of the design district. We’re delighted to welcome the A&D community and beyond to experience engaging talks and events and see our latest products showcased in an inspiring space alongside the latest technology for specifiers.”