Beko has partnered with The Salvation Army Trading Company in a partnership aimed at reducing the waste of excess products that are faulty or returned by retailers. As a result of the partnership, consumers will be able to purchase these pre-loved or repurposed electrical items in many of the Salvation Army’s 240 outlets, helping to reduce unnecessary appliance waste.
All the products received by The Salvation Army are checked and P.A.T tested to ensure they are consistent with Beko’s quality and safety standards. To help reduce waste further, any items that cannot be resold will be returned to Beko, where they will be responsibly recycled. The profits raised from this partnership are used by The Salvation Army to continue to support their work.
Vijay Bhardwaj, marketing director at Beko PLC (UK & Ireland), said: “Over the past two decades, Beko has focussed on innovation, developing appliances that help make our consumer’s life easier. As a brand, we are fully committed to inspiring everyone to strive for a more sustainable future, this year and beyond.
“By partnering with The Salvation Army Trading Company as a corporate donor, we are able to demonstrate our commitment to the circular economy, offering our consumers more sustainable product choices, without compromising on performance or durability. We are incredibly proud of this partnership and look forward supporting The Salvation Army and the work they do for those in need.”