Home appliance brand Beko has unveiled its new 10-year parts guarantee for selected appliances, which it says will offer consumers added peace of mind and reassurance when purchasing home appliances. Consumers are now able to register selected Beko appliances for the guarantee in addition to any eligible Beko 1 or 2 year labour guarantees.
The introduction of the 10-year parts guarantee is said by the brand to reflect its confidence in the durability and quality of its appliances, providing customers with free Beko parts to repair registered products. In doing so, Beko is hoping to minimise appliance waste and extend the life of products by encouraging customers to repair instead of repurchase.
To support this launch, Beko has unveiled a refreshed product registration page, which is optimised for mobile, as well as tablet and desktop devices. The company has also invested in a retail activation plan with its retail partners to further amplify the launch of their new guarantee. To support the end-to-end consumer purchase journey, retailers will have access to POS materials, digital assets, and updated training materials. Beko will showcase the guarantee through social media, targeted email marketing, and a media campaign.
Marketing director at Beko UK & Ireland, Vijay Bhardwaj, said: “We’re incredibly proud to launch our 10-year parts guarantee. In a time where the cost of living continues to rise, we are delighted to be able to provide such a strong parts guarantee to our consumers, creating increased consumer confidence in quality and durability of Beko appliances.”