German kitchen manufacturer Störmer AG has announced that as part of its long-term development strategy, NIU TECH GmbH is taking over a majority stake, in a move that it says lays the foundations for future growth. According to the company, 'Christoph Fughe and Michael Otto have successfully elevated Störmer into a vertically integrated group to meet the ongoing market challenges'. Based in Berlin, NIU Tech GmbH is part of a group structure that will 'expand the Störmer value chain from the real estate sector and enhance residential spaces with fully furnished concepts in the future'.
Over the last 18 months Christoph Fughe and his team have been developing the 'architect' concept, to offer clients a new innovative digital marketing design platform to transform the entire furniture specification process. This new brand – 'INTI' – will integrate digitalisation into all processes of the value chain. In the coming weeks and months, INTI will be further structured and additional acquisitions of the group are planned.
Christoph Fughe, who moved to the supervisory board of Störmer AG in March 2022, will remain a shareholder, but will now focus on the holding company INTI SE, based in Berlin, with a sole focus on sales operations at Störmer AG. Together with Thorben Wiedemann, co-CEO at INTI SE, Fughe will focus on the realisation and development of the operations of the new digital concept, as well as the marketing and sales of the group companies within INTI. Stefan Hofemeier continues to be responsible for the operations at Störmer AG in Rödinghausen with his team.
Christoph Fughe said: “Change is a must – if you have a goal – with these guidelines Störmer has been set up in recent years to become a new company that has defined its position in the market in terms of customer structure, licensed brand production and a modern ERP system”.
Bodie Kelay of Euromobel added: “We are delighted to hear the latest company announcement from Störmer AG, underlining its continued commitment to business growth and development of exciting new market opportunities. We look forward to sharing with our UK retailer network the latest innovations as they unfold in 2023."