The Gaggenau London showroom is once again bringing a festive feel to Wigmore Street with its Christmas window. Since 2018, the luxury appliance brand has teamed up with a different designer to create its seasonal display, for showroom visitors and passing shoppers to enjoy. This year, Gaggenau has invited artist Natasha Godfrey to help pay homage to its roots with a spectacular Bavarian-inspired winter design.
Taking her cue from the breath-taking Black Forest landscape and birth place of Gaggenau, Natasha has depicted a traditional Bavarian town nestled at the foot of an evergreen forest. Rolling hills dotted with traditional houses define Natasha’s illustration. “As an architectural illustrator, I wanted to focus on the iconic German architecture, with all the crisscrossing woodwork,” she said.
Having visited the famous German Christmas markets in Stuttgart and Tuebingen, Natasha wanted to evoke the same feeling of community and togetherness in her illustration. She took inspiration from the details that define a German Christmas market: the Glühwein stands that serve mulled wine in customised mugs, decorated stalls, and potato fritters with apple sauce. “The sights, smells and sounds of a German Christmas market make this time of year so special, and I wanted to share them with all visitors to the Gaggenau London showroom,” says Natasha.
Edina Crnkic, Gaggenau group brand marketing manager, said: “The festive window has become a wonderful tradition at Gaggenau London. We join the holiday spirit by redefining the experience of celebrating the festive season with a magnificent art display. We hope the magical scenery at Gaggenau London captures the attention of passersby to take a minute to stop and admire the artistry and leave feeling a bit more Christmassy as a result!”