Curve appeal: How the latest products create a softer bathroom scheme

BathroomsFeatures Wed 11th Jan 2023 by Lisa Hibberd

Curve appeal: How the latest products create a softer bathroom scheme

Curve appeal: How the latest products create a softer bathroom scheme


Feature by Lisa Hibberd | Wed 11th Jan 2023

Lisa has a background in working on consumer titles, and as the former associate editor of Your Home magazine, over 15 years' experience writing about kitchens and bathrooms. She now works as a freelance, contributing to both consumer and B2B platforms. More



The introduction of carefully chosen curves, rounded edges and elliptical shapes is the ideal way to create a more relaxed and welcoming feel in the bathroom – Lisa Hibberd speaks to some key industry experts to explore the curvaceous trend.

The re-emergence of curves is proving to be a powerful element and feature that is dominating the way in which we approach bathroom design,” says Barrie Cutchie, design director at BC Designs. “There are several ways to bring curves into a bathroom, from the shape of walls and ceilings, through to decorative and functional items where the design is focused on curves and organic forms. From baths to brassware, washbasins through to toilets, each can play an important role in creating the softer approach to design that curves offer."

BC Designs’ Esseta Bath is shown here within a beautiful curved arch and works alongside other curved elements including Vado brassware. It’s manufactured using Cian which has been developed by BC Designs. Made from naturally occurring minerals, the material boasts eco-credentials, remains warm to the touch and is highly durable

He adds: "Curves aren’t a new phenomenon in bathrooms, but the concept has come to the forefront, in part due to the pandemic. Bathrooms are one of the rooms we turn to, to switch off and take care of ourselves both mentally and physically. Adding curves can introduce a visual rhythm that infuses a more relaxed, softer feel to the space, removing harsh lines and angular corners. These softer curved lines are naturally found in nature and as consumers become more in tune with their surroundings, their buying habits have and will continue to be influenced.”

VitrA’s Liquid collection brings the Tom Dixon philosophy of expressive minimalism to the bathroom. It features solid curvaceous ceramic pieces in durable white porcelain, a supporting cast of solid taps, showering solutions, and iconic curvy accessories

“Curvaceous design remains a popular choice throughout all bathroom categories and whilst being an aesthetically pleasing look, it can also be regarded as a nod to nature,” adds Julie Lockwood, furniture product manager for Bathrooms to Love by PJH. “Organic shapes influenced by all things natural continue to have a presence in the home, in particular the bathroom. Softening spaces and perhaps creating a calming feel, curves in bathroom product design – such as within our beautiful Lambra modular range – are perfect for creating a relaxing retreat. Co-ordinating curvaceous forms and softening any angles within the space, will enhance the overall look, for example with curved and rounded brassware, ceramics, baths and mirrors.”

The Lambra furniture range from Bathrooms to Love by PJH is shown here in a Sage Green super matt finish, and features a modular design with soft edges

Kaldewei’s OYO DUO double walled bathtub is created from sustainable, 100% recyclable steel enamel. The curves in the tub’s interior allow the client to sink in and relax, while being crafted specifically to hold less water

“A transition to the use of more organic materials, whether that’s textiles or construction, has triggered the trending curved interiors in bathroom design,” comments Emma Joyce, brand manager at House of Rohl. “Following the silhouettes of plants and the earth’s surface, we are using natural elements to introduce curves into baths, brassware, mirrors, furniture, and architecture. Furthermore, curved objects are expertly known to be more relaxing than sharp objects; this combined with a push for more wellness inspired spaces is also a major influence in the curved bathroom trend.”

Curved and contoured to fit the body, Victoria + Albert’s Cabrits bathtub offers enhanced support for bathers of all sizes. Its special ‘double dip’ design makes the bath extremely comfortable and, with a maximum volume of just 176 litres, also one of the most water efficient in the V+A collection

Showcased here in a stunning curved setting, Victoria + Albert’s IOS freestanding tub and Edge 45 basin are available in the American Post Modernsim colour palette

Ben Bryden, sales and marketing director of RAK Ceramics, suggests that the practical benefits of curves in the bathroom cannot be denied, and that there is certainly a case for this look being more of a lifestyle choice than just a passing trend as households age, and generations come together. “Curves make the bathroom more accessible. But they add a new visual element too; rounded forms in furniture and sanitaryware make the room look and feel bigger, while mirrors and washbasins with round surfaces create the impression of open spaces, an on-trend look as we move increasingly towards open-plan living, even in the bathroom.”

A collaboration with Italian designer Giuseppe Maurizio Scutellà, RAK-Cloud from RAK Ceramics brings maximum comfort and luxurious styling to the bathroom. The range of sanitaryware, elegant freestanding bathtubs and washbasins, features soft curves throughout, and is now available in an on-trend matt black finish

Characterised by sweeping curves and high end finishes, the Svelte collection from Crosswater enhances boasts a truly sophisticated design. From stylish furniture, mirrors and WCs to beautiful showering spaces and brassware, Svelte combines elegance with functionality for flawless solutions to suit every layout

Ronke Ugbaja, leader, product management UK, Lixil EMENA, recommends that those wanting to bring an on-trend touch to their pre-existing bathroom without updating any complex features or fittinges, should do so through the use of accessories and soft furnishings. “Incorporating curves and circular design with accessories can be easily achieved through updating functional elements such as opting for a towel ring, a curved mirror and curved soap dishes. Elsewhere, clients can opt for a circular bathmat in the centre of the room for an instant on-trend update that softens the room in both shape and texture.”

GROHE’s Airio basin, shown here with the Allure mixer in chrome offers a slim, defined profile with a sleek oval shape that’s ideal for softening any harsh lines in a client’s bathroom space

Steve Kaye, marketing director at HiB, says that for designers fortunate to have original features still on display in a bathroom project, such arches, decorative architecture or windows, it pays to use these to enhance the overall design. “By using these curves, you can direct the eye to these areas, creating additional interest and adding character to the room. This will make the space feel more bespoke and luxurious. Curves have a softer aesthetic and can be useful to counteract rigid lines, but from a practical point of view they are also ideal for families with smaller children. For safety reasons, curves can be used as part of vanity units, furniture and accessories, minimising the amount of sharp edges.”

The Solas mirror from HiB features a circle of LED light, which is offset from the surface of the mirror. This softens the overall effect of the mirror, as well as offering a practical light for precision tasks and a stunning focal point

Tags: bathrooms, features, curves, vitra, pjh

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