Häfele has further strengthened its sales support for KBB retailers, with the launch of its new Decorative Handles Collection brochure. Designed for showrooms to use as an inspiring visual guide with customers in the market for mid-range plus kitchens, the brochure brings together the manufacturer and distributor’s top-performing handles in one place.
Available via the Häfele website, the new brochure condenses the company’s range of 2,000 handles into 18 collections of its most popular products, many of which are available exclusively from Häfele. Options include Graf, a contemporary textured mesh-like handle available across knob, bar and T-knob varieties in black, brushed dark brass and stainless steel effects; as well as Crawford, which suits country-style kitchens and Shaker doors featured in Golden Champagne and Oil Rubbed Bronze.
To inspire customers, each handle collection is paired with aspirational room set photography to demonstrate how the hardware can complement and enhance a range of cabinetry styles. At the back of the brochure, Häfele has also created an at-a-glance guide for every collection, enabling customers to compare options with ease.
“Häfele has one of the largest decorative handle collections available in the UK, giving retailers and their customers a wide choice for whatever style or shape they’re looking for,” said Natalie Davenport, head of marketing at Häfele. “But we also appreciate some customers prefer to shop amongst a more limited range, choosing from the latest types, finishes and colours. Our Decorative Handles Collection condenses our offer, presenting an easy way for retailers to talk through our best-selling handles and narrow down what their customer is looking for. We’ve also purposely designed the guide for the mid-range market, understanding that right now, budgets are tighter for many customers. With our entire Decorative Handles Collection, retailers can be assured they are offering beautifully, thoughtfully designed handles manufactured to a high quality finish.”