KBB distributor PJH has launched its Bathrooms to Love BOND, described by the company as a 'unique initiative' that aims to protect the independent retailer from online pricing competition.
Bathrooms to Love BOND, which stands for Brand assurance, Online price protection, New and exclusive product ranges, and Display and showroom support, helps to not only protect the Bathrooms to Love brand, but provides online price protection by preventing Bathrooms to Love products from being sold ‘like-for-like’ via e-commerce websites at reduced RRPs.
The Bathrooms to Love BOND will also provide independent retailers with regular new product launches as well as offer the best display and showroom support. This includes Augmented Reality (AR), which facilitates greater product understanding by allowing products to be viewed in customers' own spaces.
Removing the ‘like-for-like’ price differentiation common between e-commerce sites and retail showrooms, PJH has introduced ‘Your Label’, an innovative and industry leading solution that allows retailers to sell the Bathrooms To Love product range online via their own e-commerce website, with PJH enabling e-commerce customers to add unique product names, codes and product information. Your Label will even apply retailers’ own product names and codes on the packaging label as well as deliver the product direct to customer homes.
Brett Jenkinson, head of retail customer experience at PJH, said: “Being able to support our ‘bricks & mortar’ retail customers against the challenge of online pricing is important for PJH... Bathrooms to Love BOND, together with Your Label underlines this commitment to our independent bathroom retailers, helping them differentiate their product offering and therefore protecting them against on-line price discounting.
“Your Label’ supports this differentiation, allowing e-commerce customers to take advantage of the vast and always on-trend Bathrooms to Love collection, but to offer it to their customers with their own unique range and product names, and also with our end-to-end 5-star customer support including sourcing, picking, packing and delivery direct to the customer’s home.”
Bathrooms to Love BOND and ‘Your Label’ are available to new and existing PJH customers and will be supported by PJH’s Partners Portal website.