VitrA is set to make its debut at Design Centre, Chelsea Harbour (DCCH), as part of London Design Week 2023 (taking place from 13th - 17th March). The bathroom brand will present its award-winning designer collaborations within a one-off roomset designed by leading interior blogger and stylist, Emma Jane Palin – alongside VitrA’s design director, Erdem Akan, and his design team.
Inspired by the latest interior décor trends – from colour blocking and materiality to juxtaposing the past with the future – Palin has been commissioned by VitrA to design a “memorable” feature that “shows product versatility and encourages social sharing”. Combining different materials and textures, Palin will create an immersive setting to house VitrA’s hero collections. Expect to see tiles, paints, wallpapers, lighting and furniture in a range of bright vibrant shades, alongside VitrA’s designer bathroom products. Additionally, Palin will be on the stand for mood boarding drop-in sessions – guiding attendees around the stand, encouraging them to think creatively about colour and material use, and how they approach curating a space.
Palin said: “Collaborating with the VitrA design team has encouraged me to be bold and work with the unique sanitaryware, tiles and accessories on offer. The result is a series of designs that play with colour, texture, pattern and finishes – and I hope that it encourages others to be a little more daring with their bathrooms and design for themselves and not others.”
Visitors to the VitrA installation will experience some of the brand’s latest designer ranges – including Liquid by Tom Dixon (pictured) and Plural by Terri Pecora. Liquid is Dixon’s first-ever bathroom series, inspired by round-edged aesthetics and Victorian bathrooms.
“DCCH has long established itself as one of the go-to destinations for interior designers and architects,” says Margaret Talbot, marketing manager, VitrA UK, “and we couldn’t be more excited to work with Emma Jane who will bring her unique flair for design and colour to our space.”